Miuccia Prada - Miuccia Prada: seduction is important

Miuccia Prada says ''seduction is very important'' in her collections.

The fashion label head always wants her clothes to have a feminist element, but also tries to give them a sensual side.

She said: ''I'm always trying to do something that is ... never to please men in the most banal way. But of course, to please men or whatever your preference in sex is - seduction is very important for all people.''

Speaking about her new Fall collection, she added to WWD: ''Of course, after [Spring's] very severe and poetic but controlled femininity, I felt it was time for something more loose, much more human.

''Not at all abstract, but just the opposite - very, very personal and sensual, in a way that could look destroyed.

''You can be dirty and destroyed, but always keeping some presence and power.''

Miuccia, 63, also mused on how she feels the power women have is changing.

She said: ''We are losing the old power and not really knowing what is the new power. I think that you shouldn't throw away anything, so I always want to keep our power as women or our deep identity that comes from all our history of women.''

When pressed about what the ''old power'' women are losing is, she added: ''It's the side that pleases men. It's not a direct power but a power through men, which I hate but we have so much in ourselves. It's all the feminist discourse.''


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