The Miss Universe pledge reads "We, the young women of the universe, believe people everywhere are seeking peace, tolerance and mutual understanding. We pledge to spread this message in every way we can, wherever we go."
Tolerance and mutual understanding is something that has been lacking in the competition for many years, but this year's contest has taken one step further to equality and 'tolerance', by allowing transgender women to compete. It was Jenna Talackova, a Miss Canada contestant, who finally convinced Donald Trump, the sponsor for the competition, to allow transgender people to enter. Unfortunately she didn't win the Miss Canada competition so this year's event wont see any transgender contestants, although we may see some in the future, and her influence has further opened the world to equality in gender and body politics.
The prize for this year will be handed out in Las Vegas, after the 89 girls from 89 countries have competed. Today, photos have been revealed, by the Daily Mail, of them posing in swimwear, which highlights more than just their bodies. 'Miss Universe' is continuously criticized for the objectification of women, despite the 'creed' being focussed on that peace, tolerance and understanding that we looked at above. When a Miss Universe contestant is more than a size 14, perhaps then we could take it seriously. For now, under weight ladies with an inordinate amount of lip gloss and false body parts are the standard of beauty. Having said this, the platform allows the winner to do a lot of good, and last year's winner has apparently raised awareness for AIDS and HIV. Holly Hale, a 22 year old from Cardiff is competing for Great Britain.