Michael Jackson - Michael Jackson To Front Pepsi Campaign

Michael Jackson will front a new advertising campaign for Pepsi.

The soft drinks firm have agreed a deal with the late singer's estate to use his image in a new global marketing push though the exact terms of the agreement have not been revealed.

Consumers in the US and China will be the first to see the campaign, with it being pushed out in varying forms to around 25 countries across the globe throughout the year.

The initial push - supplemented by a TV advert - will see the company release collectable 16oz blue cans bearing an image of the singer. Customers will be able to scan codes on the cans with their phones to download remixed tracks from Michael's album 'Bad', which celebrates its 25th anniversary this year.

In China, as well as the advert, there will be contests to win tickets to the Cirque du Soleil show 'Michael Jackson: The Immortal World Tour' and leather jackets inspired by the singer's style.

The campaign builds on the deal agreed with the 'Thriller' hitmaker's estate last year to use his image in a commercial which premiered during the US 'X Factor'.

The Michael Jackson partnership is part of Pepsi's broader 'Live For Now' campaign, which also includes a commercial featuring Nicki Minaj and the sponsorship of Katy Perry's 'Part of Me 3D' concert film.

The 'King of Pop' famously shot a commercial for Pepsi in 1984 which resulted in an on-set accident during which his hair caught fire when a spark from a pyrotechnics display landed on his head.

He suffered severe burns and it has been claimed that his painkiller addiction stemmed from the incident.

Pepsi paid him $1.5 million following the accident.

Michael died of acute Propofol intoxication in June 2009.


Contactmusic

Tags: Michael Jackson - Cirque Du Soleil - Katy Perry - Nicki Minaj - Spark - The Deal - The X Factor

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Comments

corlista's picture

corlista

I, for one, am happy to see this. For sure, I will buy the Pepsi and I don't even drink soda. The money will benefit the Estate which will benefit the kids and that's all I care about. Most of all, I'm also in favor of anything that will keep Michael and his image in front of the world in a positive way.
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reniatko's picture

reniatko

Event after his tragic death Michael is the best and always will be.Love you more Mike
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YANNI54's picture

YANNI54

I think Pepsi owes this to Michael Jackson. If it were not for that Pepsi commercial Michael Jackson would have never started on pain killers for relief. For those who hadn't figured this out, Pepsi would "only" put out a still shot of that tragedy. When Michael died then the video of that entire episode came out and I have to say I couldn't believe the magnitude of that fire on/in Michael's head. Like others I had believed just his hair had burned, but when Michael felt the heat and the others crowded around him to put the fire out, Michael came up and all you could see was his hair gone and a circle of red, burned flesh, so that fire had penetrated into his scalp. That is where pain killers came into his life and as a person who has had brain surgery, I can tell you that feeling of a mixture of pain, numbness and tingling all at the same time never goes away. You have to find your own ways to deal with it and since his life was in the public, he did what he felt he had to do to be able to put on 100% entertainment for his fans whether physically he wanted to do it or not and he did just that with no excuses. If it wasn't for the faulty Pepsi equipment Michael Jackson's life probably would have been completely different which includes the fact that his would not have had a need for propofol just to get a good night's sleep. Although Pepsi has gotten the estate to agree to use Michael's image and this will help the estate, Pepsi is once again getting a boost for their product by using Michael Jackson. In other words if it wasn't for Pepsi, Michael would probably still be here performing, because for Michael Jackson that fire is where it all started!!!
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