Michael Cera's Scott Pilgrim Marketing Woes

Michael Cera thinks 'Scott Pilgrim vs. The World' is "tricky" to market.

The 22-year-old actor - who plays the geeky title character in the action comedy - admits he is not surprised 'The Expendables' beat them at the US box office because it is an obvious choice for cinema goers.

He said: "It's an easy choice - seeing the wrestler Stone Cold getting punched by Stallone or. Gosh, it's like saying, 'Would you like pizza or would you like this beautifully prepared spaghetti dish that this fine chef made?

"I think 'Scott Pilgrim' is a tricky one to sell. I don't know how you convey that movie in a marketing campaign. I can see it being something that people are slow to discover."

The Canadian-born star also admits he would like to try his hand at more writing, something he already tried with his 2006 web series 'Clark and Michael'.

He revealed to Time Out London: "If it happens, I'd love to. I love writing with friends, even if it comes to nothing. Someday, maybe when I've got a bit more experience, I could do it."


Contactmusic

Tags: Michael Cera - Chris Clark - Dish

Advertisement

More Michael Cera

Michael Cera Does 'Dejected Teen' Really Well in 'This is Our Youth'

Michael Cera is proving his worth on the stage in a new production of Kenneth Lonergan's critically acclaimed This Is Our Youth. The show opened...

Michael Cera Pulls A Beyonce, Releases (Really Good) Surprise Album

Um, did anyone else not know that Michael Cera is a musician? Outside of Scott Pilgrim, I mean. Not only that, he’s actually really good,...

A Week In Movies: Oscars Too Close To Call, Lupita Rules The Red Carpet, Godzilla Crushes San Francisco, And Veronica Mars Is Back

All eyes are on Hollywood this weekend as the Academy Awards take place this Sunday night. The least predictable Oscars in years, there are multiple...

Magic Magic Trailer

Alicia is about to set out on her first trip outside of the US alongside her cousin Sarah and several of Sarah's friends. They embark...

Advertisement

Leonardo DiCaprio And Jonah Hill 'Titanic' Re-Enactment Buzz Refuses To Die Down [Video]

The Grammy Awards may have dominated the entertainment news from the weekend but one story is refusing to die down. Jonah Hill and Leonardo DiCaprio...

A Week In Movies: Gravity And 12 Years A Slave Lead Oscar Nominations, Filming Goes To The Wire On Captain America 2

After the glamour of the essentially irrelevant Golden Globes on Sunday, the biggest movie news this week was the Oscar nominations announcement on Wednesday. As...

Crystal Fairy Movie Review

Films don't get much more offbeat than this trippy comedy-drama about Americans in Chile. Thankfully there are some provocative themes gurgling under the surface -...

'House of Cards' Heralds New Era of TV with Emmy Nomination

How do you stop piracy? Do you offer up exclusive content, only available on physical purchases? Do you appeal to the box-set culture, or do...

Advertisement

Comments

Michael Cera Newsletter

Subscribe to this news alert service to receive news and reviews on Michael Cera

Unsubscribe | Unsubscribe All