Mia Wasikowska - Mia Wasikowska To Front Miu Miu Campaign

Mia Wasikowska has replaced Hailee Steinfeld as the face of Miu Miu.

The 'Jane Eyre' actress is set to star in the spring/summer 2012 campaign for the Italian fashion brand and the promotional shots - taken in London in December - will show Mia wearing black eyeliner, red lipstick and showcasing the latest designs along with accessories and handbags.

Hailee, 14, was recruited by Miu Miu in May but quickly ran into controversy when an image from her campaign was removed over safety concerns.

The picture - taken by fashion photographer and film-maker Bruce Weber and showing the 'True Grit' actress sitting on a train track while wiping away a tear - was blasted by the Advertising Standards Authority as "irresponsible" because it depicts a child in an unsafe location.

However, Prada Retail UK - which owns the Miu Miu brand - defended the shot claiming it was "part of a serious, high-fashion campaign" and "based on the set of an imaginary film".

Prada added it was clear that Hailee "could have easily moved from where she was sitting because she was not restrained in any way", but the ASA ruled that the railway setting was "irresponsible" considering her age.


Tags: Mia Wasikowska - Bruce Weber - Hailee Steinfeld


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Ida Noe's picture

Ida Noe

I remember the photo that was complained about. It didn't seem controversial at all to me.
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2 years 7 months ago
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