Media Companies Making Peace With Youtube
Several major media companies, including CBS and Lions Gate, have stopped policing YouTube and demanding that it take down unauthorized clips -- and have instead started selling ads alongside them, according to the New York Times. The new tactic appears especially surprising in the case of CBS, whose corporate sibling Viacom has sued YouTube and its parent Google for $1 billion, alleging copyright infringement, the Times observed. But the thinking behind the new strategy was articulated by Curt Marvis, head of digital media for Lions Gate. "[We] don't like the idea of keeping fans of our products from being able to engage with our content," he told the newspaper. "For the most part, people who are uploading videos are fans of our movies. They're not trying to be evil pirates and they're not trying to get revenue from it."