Mccartney In Paralympics Campaign
SIR PAUL MCCARTNEY will appear in a British TV campaign for Paralympic athletes, urging the public to donate to the cause.
The former Beatle has joined forces with fundraising appeal Paralympics GB, which aims to send disabled athletes to the Paralympic Games in Beijing this year (08).
And he will make a direct plea in a televised clip set to air on 7 July (08), asking for British viewers' support in reaching the charity's goal of $4 million (GBP2 million).
MCCartney says, "I met Paralympic dressage rider Sophie Christiansen and was blown away by her skill, dedication and the fact she had won a gold medal for Britain, so I felt I had to do something.
"My suggestion was simple. Why not create an ad to highlight the work of ParalympicsGB and ask the public to give much-needed money."
MCCartney's advert will premiere next week (07Jul08).
He was divorced from former model Heather Mills, who lost a leg in a motorcycle accident, earlier this year (08).