Ashley Olsen - Mary-kate And Ashley Olsen Launch Style Website

Mary-Kate and Ashley Olsen are launching a new personalised shopping website.

The twins have joined forces with BeachMint Inc - a company headed by MySpace founder Josh Berman - for StyleMint.com, which promises to combine shopping and social media to offer users a unique experience where they will be given recommendations for purchases based on the responses registered users give in style questionnaires.

Mary-Kate and Ashley will design the products - starting with a range of $29.99 women's t-shirts - and create videos for the site.

Ashley said: "Online commerce is the perfect medium for us to create a new brand that is as much about the clothing as it is about the customer experience.

"BeachMint is the ideal partner, as they share our vision for the brand and have the resources and talent to execute it."

Mary-Kate added: "BeachMint understands how online shopping is evolving and the importance of creating an authentic relationship between designer and customer.

"With Stylemint.com, Ashley and I have created an online experience reflecting our love of style and allowing us to engage with our customers directly, which is an inspiring new way for us to think and create as designers."

StyleMint is the second such venture for BeachMint, who teamed with Kate Bosworth and her stylist Cher Coulter to launch JewelMint.com last October.

The site sells jewellery at $29.99 an item, also through personalised recommendations.


Contactmusic

Tags: Ashley Olsen - Kate Bosworth


Editors Recommendations

No, AC/DC Are Not Splitting Up After All. Probably.

It looks like AC/DC fans can breathe a sigh of relief, because rumors of the band’s...

No, AC/DC Are Not Splitting Up After All. Probably.

Allergic Reaction To Blame For Miley Cyrus' Cancelled Tuesday Gig

Miley Cyrus has had it rough this week, as the star has been hospitalized for a severe allergic...

Allergic Reaction To Blame For Miley Cyrus' Cancelled Tuesday Gig

'Transcendence': Negative Reviews For Johnny Depp's 'Lone Ranger' Comeback

‘Transcendence’ is a stern Springtime test for Johnny Depp; the 50-year-old actor mooted...

'Transcendence': Negative Reviews For Johnny Depp's 'Lone Ranger' Comeback

Paul Walker's Brothers Brought In By Universal To Complete Late Actor's "Fast & Furious 7" Scenes

The team behind Fast & Furious 7 has come up with a untraditional solution to finish...

Paul Walker's Brothers Brought In By Universal To Complete Late Actor's

Game of Thrones' Jack Gleeson On Joffrey, Screen Deaths And His Indefinite Retirement

Let’s get the spoiler alert out of the way first: if you haven’t seen Season 4 Episode 2...

Game of Thrones' Jack Gleeson On Joffrey, Screen Deaths And His Indefinite Retirement

Why Did Nobody Watch The 'Mad Men' Season 7 Premiere?

We're not sure what everyone was watching on Sunday night, but the season seven premiere...

Why Did Nobody Watch The 'Mad Men' Season 7 Premiere?

The Next 'Breaking Bad'? 'Fargo' Ep. 1 Is A Must-See [Video]

New television series Fargo premiered last night on FX, giving American audiences...

The Next 'Breaking Bad'? 'Fargo' Ep. 1 Is A Must-See [Video]

Lindsay Lohan's Mother, Dina, Loses Driving Licence After Pleading Guilty To DUI

A member of the Lohan family has ran into trouble with the law, yet again...

Lindsay Lohan's Mother, Dina, Loses Driving Licence After Pleading Guilty To DUI

The First 'Gone Girl' Trailer is Weird And Different To Other Trailers

“I did not kill my wife!” exclaims Ben Affleck in the first official trailer for David Fincher’s...

The First 'Gone Girl' Trailer is Weird And Different To Other Trailers


More recommendations

Comments

Ashley Olsen Newsletter

Subscribe to this news alert service to receive news and reviews on Ashley Olsen

Unsubscribe | Unsubscribe All