March Madness Streaming Set A Record, Says Turner
Streaming every game of the NCAA Men's Basketball Championship set new records, Turner Broadcasting, which handled the webcasts, said on Wednesday. With some 49 million live streams accessed during the tournament -- up 168 percent from a year ago -- use of mobile phones to watch the games increased 309 percent from a year ago, while use of tablets increased 194 percent. The most-watched game on mobile devices was the Valparaiso-Michigan State game, which generated 1.84 million streams. Altogether 5.8 million unique visitors tuned into the basketball contests via mobile devices, an increase of 170 percent from 2012 when 2.1 million did so. Turner noted that the NCAA March Madness Live app was the No. 1 sports app in the App Store and Google Play during the tournament and was also the No. 1 free app across all categories in the App Store.