The reputation of sports as a sure television winner is being enhanced by CBS and Turner Broadcasting's ratings results for their coverage of the NCAA Men's Division 1 Basketball Tournament -- better known as March Madness. Nielsen figures indicate that average ratings for the coverage on CBS, TBS, TNT, and truTV was up 9 percent from a year ago for the first week of the contests. The number of viewers, in fact, is higher than at any time since 1993. In a statement, CBS and Turner, citing a study by Bluefin Labs, a Cambridge, MA-based social TV analytics company, said that in addition to viewer growth, social media activity related to the contests was up a whopping 154 percent to 6.3 million comments during the week.
Corgan took to Instagram to confirm rumours of new Pumpkins material, saying the first songs could arrive as early as May.