Madonna is launching her second clothing label.

The singer - who created teen label Material Girl last year with 15-year-old daughter Lourdes - will aim her new collection, Truth Or Dare By Madonna, at an older audience and will start with a fragrance. She will then launch footwear, handbags and under, which will all come out next year.

Madonna - who has signed a deal with brand management company, Iconix Brand Group - said: "Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality."

The label will illustrate Madonna's look as a powerful, female icon and will be targeted at women aged between 27 to 50.

Iconix's CEO Neil Cole told WWD: "The interest and excitement globally for brands developed by Madonna are significant. After the highly successful launch of the junior brand Material Girl, we knew there would be a tremendous demand for a brand that Madonna herself is the face of and that truly captures her essence."