Sixties fashion model Gita Hall May is taking the producers of Tv drama Mad Men to court over the use of her image in the show's opening credits.
A sketched copy of a Hall May photo from a decades-old Richard Avedon Revlon ad appears on the side of a building at the beginning of the show, and she insists she never gave anyone permission to use it.
Now 79, the former model filed a lawsuit in Los Angeles on Friday (01Mar13), stating she would never agree to allow her image "to be cropped from the photo, in secret, and inserted as a key element in the title sequence of a cable television series, without her consent and for commercial purposes".
According to The Hollywood Reporter, she is demanding compensation for "the value her image contributed to the property".
Hall May reveals she only became aware of the use of her image last year (12) when she saw Mad Men for the first time on Dvd.
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