Macy's Fashion Star Designs Are A Sell-out


The success of Jessica Simpson's Fashion Star continues to prove itself on the high street, according to Broadway World's TV blog. It may not have set viewer ratings alight since it began airing but the show, which has been pitched as a rival to Project Runway, is proving to be a money-spinner for the high street retailers involved in its novel format.
The 14 designers on the show are required to vie for business from H&M, Saks Fifth Avenue and MACy's. If the representatives from the stores like their designs enough to invest in them, their designs hit the shop floor when the show has ended. And reports suggest that a number of the designs have been flying off the racks, with many even selling out. In last week's show, Caprice Willard bid for three designs for MACy's, one of which sold out online by the following day. A kimono sleeve kaftan dress designed by Nikki Poulos was on sale for $89 and was snapped up in less than 12 hours. Similarly, a $19.99 black and turquoise dress from Sarah Parrott sold out at H&M and a limited range of $350 zipper miniskirts from Orly Shani also got snapped up by eager fashion fans.
The show's producer said that the 'click-through rate' (i.e. the number of people who bought an item, as opposed to simply viewing it) "was hundreds of percentage points higher than normal." The designers on the show are mentored by celebrity fashion enthusiasts Jessica Simpson, Nicole Richie and JOHN VARVATOS.


Contactmusic

Tags: Jessica Simpson - Nicole Richie

Advertisement

More Jessica Simpson

At 34, Jessica Simpson Is Living Her Best Life

Happy birthday to Jessica Simpson, who is 34 this week! The 30s look good on her, though, and Simpson made sure to show off her...

Jessica Simpson Marries Eric Johnson & Makes $300K Selling Wedding Photos

People magazine has bought Jessica Simpson's wedding pictures for $300,000, according to reports in a US newspaper. Simpson had joined the likes of Kim Kardashian...

Jessica Simpson And Eric Johnson Get Choked Up Over Wedding Vows, Have Cutest Awkward Moment

Jessica Simpson’s wedding may have been a glamorous, star-studded event, but there’s always room for a little public embarrassment, as we all know from experience....

Jessica Simpson Marries Former NFL Star Eric Johnson In Big Santa Barbara Bash

Jessica Simpson is doing the newlywed thing again. This time, the lucky man is NFL player Eric Johnson. He and Simpson tied the knot on...

Advertisement

Jessica Simpson And Eric Johnson Are "Overwhelmed With Complete Happiness" After Tying The Knot

Jessica Simpson has tied the knot for a second time.The 33 year-old singer walked down the aisle with former NFL player Eric Johnson at San...

Jessica Simpson Weds Former NFL Player Eric Johnson In Southern California Ceremony

Jessica Simpson and her partner of four years, former NFL player Eric Johnson are now a married couple, after tying the knot yesterday, (July 5th).The...

Jessica Simpson Weds Eric Johnson In Family Filled California Ceremony

Jessica Simpson has married Eric Johnson, her partner of four years and father of her two children. The couple tied the knot on Saturday (5th...

Jessica Simpson's Sexy Strategy To Hide From The Paparazzi

When you have been in the limelight as long as Jessica Simpson has, you learn a trick of two.The 33 year-old star took to Instagram...

Advertisement

Comments

Jessica Simpson Newsletter

Subscribe to this news alert service to receive news and reviews on Jessica Simpson

Unsubscribe | Unsubscribe All