LVMH have signed a deal to back Maxime Simoens with financial support and strategic advice.
LVMH have signed a deal to back Maxime Simoens.
The fashion conglomerate will provide financial assistance and strategic advice to the French couture label, with Dior CEO Sidney Toledano being the first point of contact for business, strategy and operations coaching.
Maxime said: ''I'm delighted by the support that the LVMH group is offering me.
''This partnership endorsement will allow the house to develop my creative vision internationally. It's like a new kick off!''
The venture has been hailed as a ''rebirth'' for the company, with changes made to accelerate the ''development of this young talented French designer''.
Maxime, 28, completed apprenticeships at Christian Dior, Elie Saab, Balenciaga and Jean Paul Gaultier, before launching his couture label in 2009.
He was the first designer to become a member of French Fashion Federation.
In the announcement, LVMH also confirmed the fashion house - which count Beth Ditto, Rachel McAdams, Blake Lively and Leighton Meester as fans - will show its ready-to-wear line for the first time during Paris Fashion Week on March 3, also introducing footwear and handbags to its product offering.
The long-awaited fourth season of 'Peaky Blinders' debuts later this year, with Tom Hardy now confirmed to reprise his role as Alfie Solomons.
For the sci-fi horror thriller Life, Jake Gyllenhaal and Ryan Reynolds team up to play astronauts trying to contain an aggressive alien creature.
Deadpool creator Rob Liefeld says that the chemistry between Ryan Reynolds and Zazie Beetz in upcoming Marvel movie 'Deadpool 2' needs to be...
The British actress opened up about the disorder she's been battling since she was a teenager.