Lost Bidding War Won By Sky

Broadcast giant Sky One has snatched hit series LOST from British network Channel 4 - paying a staggering GBP40 million ($72 million) for the privilege. The whopping price is approximately five times the amount Channel 4 originally paid for series one and two. Sky One boss RICHARD WOOLFE says, "Lost is one of the massive channel-defining shows, so we're really chuffed. "We've already got 24 and THE SIMPSONS so by getting Lost as well we're sending a clear signal that we're the home of top quality entertainment."


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