Livia Firth - Livia Firth wants Michelle Obama in eco-friendly fashion

Livia Firth wants to dress Michelle Obama in eco-friendly fashion.

The creative director of Eco Age - who is married to Hollywood actor Colin Firth - has big plans for her Green Carpet Challenge project and hopes to see A-list stars including the American First Lady herself taking over the red carpet in environmentally sustainable and ethically made evening wear.

Asked at the Red Hot Women of the Year Awards 2012 in association with Euphoria Calvin Klein, who she would most like to style, Livia told BANG Showbiz: ''Michelle Obama. She's not strictly speaking a celebrity, but she's one of the most inspiring women ever!

''We already proved that ethics and aesthetics match and the red carpets are a big opportunity to communicate that. I'm hoping that we'll keep doing what we do and more and more designers will want to join in. My ultimate goal is in a year's time is to have a dedicated lane at the Oscars for people who are not wearing Green Carpet Challenge.

''We are collaborating with a lot of big names, more are in the pipeline for the next awards season which I can't reveal yet. It's very exciting!''

The Italian beauty - who has successfully teamed up with the likes of Stella McCartney and Cameron Diaz - insisted everyone can be eco-conscious and all it takes is simple style choices and making sure you invest in quality pieces rather than bulk buying.

Livia enthused: ''15 years ago we didn't used to consume like we do today and people always say to me, 'What if we don't have money?' and I always say, 'You didn't have money 15 years ago, the high street shops didn't used to exist. What did you wear?'

''I'm 43 and I'm over that. I used to wear consumer fashion in a certain way and to buy pieces thinking about the durability and the quality and versatility. And today we buy a lot of things without thinking.''


Contactmusic

Tags: Michelle Obama - Colin Firth - Stella Mccartney - Cameron Diaz


Advertisement

Editors Recommendations

"Fifty Shades Of Grey Trailer" Reaches Viral Status: Most Watched Trailer Of 2014

If you’re not a Fifty Shades of Grey fan, that’s ok, apparently the...

Actors That Just Can't Stand The Sight of Each Other

Recently, Freddie Prinze Jr. revealed that he thought Kiefer Sutherland was ‘the most...

Actors That Just Can't Stand The Sight of Each Other

Introducing Magic, The Band Behind This Summer's Hit, 'Rude'

You've heard the song on the radio. People are humming it anywhere...

Introducing Magic, The Band Behind This Summer's Hit, 'Rude'

Jessie J, Ariana Grande, and Nicki Minaj Link Up For 'Bang Bang' Single

What happens when three of the biggest names in pop music all have...

Jessie J, Ariana Grande, and Nicki Minaj Link Up For 'Bang Bang' Single

Everybody Wants A Piece of Chris Pratt, Guardian of The Galaxy

It’s been a well-documented rise to fame for Chris Pratt – the guy who used...

Everybody Wants A Piece of Chris Pratt, Guardian of The Galaxy

The Best Movie Trailers To Emerge From Comic-Con 2014

The San Diego Comic-Con may be over but the buzz surrounding its contents is only just...

The Best Movie Trailers To Emerge From Comic-Con 2014
Advertisement

Sharks And Absurdity Descend On NYC In "Sharknado 2: The Second One"

As unfortunate as the idea of Sharknado 2 sounds, it’s happening. Let that...

Tara Reid - Sharks And Absurdity Descend On NYC In

Orlando Bloom and Justin Bieber Scuffle

Orlando Bloom and Justin Bieber are reported to have clashed on a night out on the island of Ibiza...

Orlando Bloom and Justin Bieber Scuffle

Chris Martin And Gwyneth Paltrow Spotted Together At Film

Chris Martin and Gwyneth Paltrow were seen together at a movie screening on Monday...

Chris Martin And Gwyneth Paltrow Spotted Together At Film


More recommendations

Advertisement

Comments

ltiggy's picture

ltiggy

Whose photo have you used with this article? It is neither Livia Firth nor Michelle Obama.

1 year 8 months ago
Report
View Comments

Newsletter

Subscribe to this news alert service to receive news and reviews on

Unsubscribe | Unsubscribe All