Samuel Ku - Liberty London teams up with AG Adriano Goldschmied
AG Adriano Goldschmied has created a 13-piece denim collection printed with heritage inspired florals for luxury store Liberty London.
Liberty London is teaming up with denim brand AG Adriano Goldschmied.
The luxury department store has enlisted the designer jeans company to create a 13-piece capsule for spring/summer 2013 which will exclusively go on sale in its fashion emporium on Regent Street, London.
The clothing line is made up of shirt dresses, cut-off shorts, summery playsuits, and AG's bestselling Legging Ankle skinny jeans, all of which are emblazoned with three of Liberty's trademark heritage floral prints.
Samuel Ku, creative director of AG, said: ''Liberty's timeless floral prints and AG's peerless fit, fabric and finishes have resulted in a sublime marriage of floral print and denim.''
The statement denim is achieved using an innovative new denim printing technology, a dye-lift process to remove the fabric's indigo pigment, leaving behind the floral design.
The collection arrives in store on March 21.
Liberty has collaborated with several upmarket brands in the past, and teamed with Roland Mouret last year to create a new range in celebration of the launch of his new dedicated in-store space - the Roland Mouret Corner.