Leno's Ratings Improve
Jay Leno -- along with NBC programming executives -- may have felt especially thankful on Thanksgiving as the latest ratings appeared to indicate that the exodus of viewers from his primetime talk show had halted and that some viewers may in fact be returning, the Hollywood Reporter said today (Friday). Last week, the trade publication observed, Leno drew his best numbers since mid-October and on Wednesday of this week -- Thanksgiving Eve -- while every other broadcast network program lost viewers, Leno gained them. The shift, THR commented, "might represent a turning point for the industry-polarizing series." Then again, it noted, Leno was able to land stars of The Twilight Saga New Moon , this year's blockbuster sensation, for his show last week, and he followed a two-hour Biggest Loser special ("Where Are They Now?") on Wednesday that averaged 7.7 million viewers. While Leno's show averaged 5.1 million viewers, by contrast, the entire ABC lineup on Wednesday night attracted only 5.2 million viewers. Fox averaged 5.5 million. CBS, while seeing a decline in its own ratings, nevertheless held a commanding lead for the night with 11.0 million viewers.