Lady Gaga - Lady Gaga Working On Water Brand
Lady Gaga is looking to expand her business empire by launching a drinking water brand, according to a U.S. report.
The pop superstar, who recently released her first fragrance, The Fame, is said to be putting the finishing touches on a new bottled water venture.
Lady Gaga and her creative team are said to be keeping details of the project top secret, but are preparing to launch the new water brand with a multi-million dollar advertising campaign, according to the New York Daily News.
A source tells the publication, "Everyone at Gaga Hq is keeping very tight-lipped. There are plans being prepared for marketing strategies. We know that the water drink is due out in the near future. No one has seen prototypes of the bottle.
"Gaga water is something that has been in the pipeline for a few months, and now things are gearing up to an announcement and high-profile launch."
Gaga will be following the footsteps of 50 Cent with her water project - the rapper previously invested in Glaceau's Vitaminwater, which reportedly made him an estimated $100 million (£62.5 million) when the company was bought out by drinks giant Coca-Cola.