Lady Gaga - Lady Gaga Insisted On Creating World's First Black Perfume

Lady Gaga refused to sign a deal to launch her own fragrance with cosmetics firm Coty Beauty unless bosses could find a way to create the world's first-ever black perfume.
The Paparazzi hitmaker wanted to find a way to make Fame from a black liquid which, when sprayed, becomes clear - and she was determined to make a product that fans and critics alike would be in awe of.
She tells Vogue magazine, "I raised an eyebrow. I didn't really want to do it at first. But I wanted to create a fragrance that somebody who makes fragrances says, 'Well, how did they do that?' And of course, once it smelled so good everyone said, 'Can't we just make it clear so we don't have to explain to people that it won't get on your clothes?'
"I said, 'No. The fragrance is called Fame; it must be black. It must smell enticing. You must want to lick and touch and feel it, but the look of it must terrify you.'"
However, Gaga's innovative ideas caused headaches for the company's research and development team.
Yael Tuil, vice president of Coty Beauty's global marketing department, recalls, "I was pregnant at that time. I started to sweat on my forehead (when I heard the idea). I said, 'My God! That's impossible! How can we do that?'"
Gaga remained defiant and now Coty Beauty executives are in the process of patenting the technology to ban others from copying the remarkable achievement, and Tuil has credited the singer with encouraging them to think outside the box: "She was really behind the most important innovation in the fragrance industry in the last 20 years. She is really pushing boundaries."
The accompanying promotional campaigns for Fame have been just as edgy as the fragrance itself - and the pop superstar admits she never expected Coty Beauty officials to sign off on her risque black-and-white advertisements, which feature Gaga completely nude, with tiny men crawling over her body to preserve her modesty.
Gaga says, "We (myself and photographer Steven Klein) thought, 'Let's just make the most epic fragrance campaign of all time and let's not care at all about whether they can even print it or show it on TV. Let's just do everything we ever dreamed of.'
"We basically did this purely for the pleasure of working together. We were just sort of sitting in the corner going, 'I can't believe they are letting us do this!'"
The scent, which contains notes of incense, honey and apricot nectar, hit stores in the U.S. this month (Aug12).


Contactmusic

Tags: Lady GaGa

Advertisement

More Lady Gaga

Lady Gaga & Tony Bennett - Anything Goes Video

Lady Gaga unveils a studio video of her collaborative new single with Tony Bennett entitled 'Anything Goes', taken from their duet single 'Cheek To Cheek'...

Lady Gaga, R. Kelly, Terry Richardson and the ‘Do What You Want’ Video We Wish We Hadn’t Seen

Remember that Lady Gaga and R.Kelly video which was supposed to be released last year but never materialised? Well this week we all got a...

Who Are Babymetal? Lady Gaga’s ArtRave Support Band

Babymetal is a group which could only have hailed from Japan, could only have found success thanks to Youtube and could only have been chosen...

Unearthed Lady Gaga, R Kelly Video Allegedly Condones Sexual Assault

A new video clip has surfaced online allegedly containing content from Lady Gaga and R Kelly's scrapped 'Do What U Want' music video. The second...

Advertisement

Ava Lord Is The Dame To Kill For in The 'Sin City 2' Trailer [Trailer + Pictures]

Sin City 2: A Dame to Kill for has a brand new trailer, featuring an extensive look at the predominantly black & white art-house, film-noir,...

Sin City 2: A Dame To Kill For Trailer

It's all about revenge in Sin City now as the wounded (both physically and mentally) set out on a trail of death and destruction in...

You're Not "Way Too Annoying," Jennifer Lawrence! But These Celebrities Are

Jennifer Lawrence recently told Marie Claire magazine that she thinks she is “way too annoying” to be popular forever. “Nobody can stay beloved forever,” she...

Lady Gaga In Yet Another Extreme Photoshopping Incident

Remember when those untouched Versace images of Lady Gaga cropped up? The Lady’s highly anticipated Spring 2014 Versace campaign turned out to be a bigger...

Advertisement

Comments

Lady GaGa Newsletter

Subscribe to this news alert service to receive news and reviews on Lady GaGa

Unsubscribe | Unsubscribe All