Lady Gaga - Lady Gaga: 'Digital Albums Not Worth More Than $0.99'

Lady Gaga has heaped praise on Amazon.com bosses for allowing fans to purchase a digital copy of her new release Born This Way for $0.99 (£0.62) - because it gives everyone the chance to hear her music.
The Poker Face hitmaker's highly-anticipated album hit stores on 23 May (11) and the online retailer offered the digital version to fans for a fraction of its normal price on the day of release.
The deal proved so popular, the huge numbers of customers flocking to the website caused it to crash. Amazon.com executives extended the sale for a second day (24May11) to promote its Cloud Drive download service.
The promotion helped Gaga to smash U.S. digital album sales records by scoring first-week figures of 662,000, boosting her total sales to 1.1 million.
And Gaga insists she had no problem with Amazon selling Born This Way at the bargain price.
Asked whether she thought her album was worth more than $0.99, she tells the Wall Street Journal, "No. I absolutely do not, especially for Mp3s and digital music. It's invisible. It's in space. If anything, I applaud a company like Amazon for equating the value of digital versus the physical copy, and giving the opportunity to everyone to buy music."
But Gaga admits she wasn't the one losing out on money: "It also wasn't really 99 cents, because Amazon paid the difference on all of those purchases as part of their promotional campaign for one of their new services. I think it's amazing and it was a really nice surprise and I felt honoured that they chose my record to be part of it."


Contactmusic

Tags: Lady GaGa


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