Rap mogul Marion 'suge' Knight is to show his softer side by posing with his pet pooches for a new animal rights campaign.
The former Death Row Records boss will front a drive to end cruelty to dogs in collaboration with People for the Ethical Treatment of Animals (Peta). He has posed for a photoshoot with his three beloved Labrador retrievers.
Knight's publicist Kali Bower tells Allhiphop.com, "He loves dogs, it's something he thoroughly believes in."