Knight Drops 61% In Second Week
31 July 2012
Knight Drops 61% In Second Week
The Olympics may turn out to be the bane of Warner Bros. and The Dark Knight Rises. The film wound up earning $2 million less on Sunday than the studio's estimate as NBC broke ratings records for second-day coverage of the competition. The weekend total $62.1 million, down 61 percent from the previous week. The Olympics did not similarly affect Ice Age Continental Drift , as families showed up in droves for the third week of the film. It dropped just 35 percent to $13.4 million, to place second. But two newcomers, 20th Century Fox's The Watch and Lionsgate's Step Up Revolution came in below forecasts with $12.8 million and $11.7 million respectively. Rounding out the top five was the fifth week of Ted with $7.4 million. With a current gross of $192.6 million, it's now within striking distance of the $200-million mark. Overall, the box office was down 26 percent from the comparable weekend a year ago wen Universal's Cowboys & Aliens and Sony's the Smurfs opened in a virtual dead heat with $36.4 million and $35.6 million respectively.
31/07/2012
Contactmusic
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