Kim Kardashian - Kim Kardashian's Wedding Is A Multi-million Dollar Business
Kim Kardashian will wed pro-basketball star Kris Humphries in a star-studded ceremony tomorrow and although the event will cost an astronomical amount, it is little compared to what the Kardashian family will earn from it, reports, Abc News. Apparently, the couple have signed on for a two-part wedding TV special on E!, the same station that airs Keeping up with the Kardashian's, and it is thought that they have signed a magazine exclusive with People. Kim is also selling a limited addition version of her perfume Love, to commemorate the event.
Marketing expert Ryan Schinman, chief of Platinum Rye Entertainment, told Abc news that Kim Kardashian has taken the selling of celebrity private lives to the next level: "She's single-handedly been able to bring her entire family into the mix, not just Kim but the entire Kardashian clan," Schinman said. "Corporate America has woken up to the fact that this girl has such a following that she would be an ideal spokesperson who can really help move products, whether it's her own products in beauty and fashion or endorsing traditional companies like Sketchers." The wedding takes place tomorrow (20th August), and the couple have announced a second ceremony in NYC.