Kevin Tsujihara Gets Top Warner Bros Job After Brutal Battle With Robinov

Kevin Tsujihara is the new CEO of Warner Bros' after intense battle with rivals Bruce Rosenblum and Jeff Robinov. His first task will be restoring calm to the studio after months of divisions and infighting, some of which was caused by the brutal process of installing a new top-dog.

According to the Los Angeles Times, "the rivalry between Tsujihara and two other executives for the top job created tensions on the studio's Burbank lot and uncertainty among its partners throughout the entertainment industry." On Monday, word spread across the lot that Tsujihara had landed the top job, with many in Hollywood asking what would become of Television Group President Rosenblum and Pictures Group President Robinov. Experts said that resentment was unavoidable, given the three men have been vying for the top job for two years. "One of the reasons a lot of people don't recommend this process is you end up winning with one executive and losing with the others," said Edward Lawler, a professor at USC's Marshall School of Business. "You can try to keep the people who lose out by changing their titles or giving them more money, but it's not easy to retain them."

Tsujihara said in an interview that he hoped both Rosenblum and Robinov would stay with the company. "I think that over the coming weeks we're going to continue conversations about defining their roles and defining the organization in a way that makes sense for the company," he said. Robinov told the Hollywood Reporter, "Obviously, I'm disappointed; who wouldn't be? Warner Bros. is a unique and special place, and I know it will be in good hands with Kevin at the helm. I continue to be proud of our accomplishments, and I have the most respect and admiration for our amazing team at the studio - a team that is thriving in an ever-transforming business." Doesn't exactly commit himself for the future, does he?

According to The Times, Robinov and Rosenblum have clashed the most. Had either have landed the top job, the other would have almost certainly have left. 


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