Katy Perry - Katy Perry Signs Pepsi Deal

Katy Perry has agreed a deal with Pepsi to promote her concert movie.

The 'Firework' hitmaker's 'Part of Me 3D' concert film will be promoted by the soft drinks firm in a series of advertisements across radio, TV, print and online media ahead of its release on July 5.

As part of the deal, fans will be given the chance to win tickets to the world premiere of the film - which will be streamed live online by Pepsi - in Los Angeles, at which Katy will perform.

LeeAnne Stables, an executive for Paramount - who are distributing the film - said: ''Pepsi is one of the world's leading brands, and this integrated partnership provides an incredible platform for us to build fan anticipation to see this exciting glimpse into Katy's world when the movie comes to theatres this summer.''

As well as chronicling Katy's 2010 and 2011 'California Dreams' tour, the movie also features a series of backstage clips and sees the star speak candidly on a range of subjects, including her religious upbringing and her struggle to find success.

A teaser trailer for the film also included glimpses of newspaper headlines detailing her split from husband Russell Brand in December.


Contactmusic

Tags: Katy Perry - Paramount Pictures - Russell Brand - The Deal

Advertisement

More Katy Perry

NFL Asks Super Bowl Half Time Acts To 'Pay To Play'

The National Football League has taken the unprecedented step of asking potential performers at the Super Bowl Half Time show to ‘pay to play’. Traditionally,...

Katy Perry Posts Graphic Nose Piercing Video

One of the biggest problems with being able to post pictures and videos straight to the internet to be seen by armies of fans is...

Katy Perry Has A Stud Now (Of The Nose Variety)

Just throwing out a little warning here – if you’re afraid/grossed out/have a phobia of anything relating to needles and piercings, this probably isn’t a...

Ariana Grande's New Video For "Break Free" Features Aliens, Space, A Lazer Gun And A Rocket-Launching Bra

Looks like Ariana Grande was taking some cues from an E.T. era Katy Perry when making her new video for Break Free. And maybe even...

Advertisement

Katy Perry Prefers To Date Famous Men, But Finds Fame "Disgusting"

As well as being one of the most successful pop stars in the world, Katy Perry is also one of the most beautiful so there...

Katy Perry - This Is How We Do (Official Video) Video

Katy Perry shows off her vibrant life in the colourful video for her new single 'This Is How We Do'. The track featured on her...

Katy Perry Slapped With Plagiarism Charges And Possibly A Witch Hunt

Katy Perry is no stranger to controversy, but she has managed to stay away from legal copyright disputes so far. Well, not anymore. The singer...

Katy Perry Tops RIAA's Digital Artist List - Who's Behind Her?

It only took three records for Katy Perry to cement herself as one of the biggest names in pop music history. Of course, one could...

Advertisement

Comments

Katy Perry Newsletter

Subscribe to this news alert service to receive news and reviews on Katy Perry

Unsubscribe | Unsubscribe All