Kate Moss - Kate Moss Becomes Face Of Rag & Bone

Kate Moss has become the face of Rag & Bone.

The supermodel appears in the first ever advertising campaign for the clothing company and is seen wearing pieces from the autumn/winter 2012 collection in the new images.

The campaign was shot by fashion photographer Craig McDean in Kentish Town, north west London, and the concept behind the shoot ''was to create stripped-back images featuring Moss caught in a moment''.

David Neville and Marcus Wainwright, founders of the brand, told WWD: ''It wasn't in a studio; it was just them on a derelict London street - Kate with minimal make-up, and Craig with a handheld camera and natural light.

''Although we are essentially a New York brand, our English roots have always influenced our aesthetic, and casting Kate was another nod to our heritage.''

The label is to open its first store in the UK and in celebration of their arrival, the label will present their spring/summer 2013 collection to buyers and select members of the press in their new store during September's London Fashion Week. They will also show on schedule at New York Fashion Week as usual.


Contactmusic

Tags: Kate Moss - Celebration - The Roots - London Fashion Week - New York Fashion Week

Advertisement

More Kate Moss

The Latest ALS Ice Bucket Challengers: Chris Martin, Stella McCartney And Kate Moss

The ALS Ice Bucket Challenge has been surfing the celebrity world for some time now with famous faces all over the world taking the plunge...

Gisele, Doutzen, Adriana, Kate And The World’s 10 Highest Earning Models

It's no surprise that Gisele Bundchen has topped Forbes' list of the world’s highest paid models for the eighth year running. Earning an astonishing $47...

Body-Positive Kim K Wishes Ricardo Tisci Happy Birthday With (Kind Of) Nude Pic

Quite a lot happened at Ricardo Tisci’s Ibiza birthday party. While Kendall Jenner was allegedly flirting with Justin Bieber, her half-sister Kim apparently mingled and...

Young, Rich And In Ibiza - The Perfect Setup For A Justin Bieber/Kendall Jenner Fling?

Despite recent events, it looks like Justin Bieber still has his fans, especially among the celebrity crowd. The singer cooled off from all the PR...

Advertisement

Lindsay Lohan vs Kate Moss Over Jamie Hince? The Story Behind The Latest Showbiz Feud

Lindsay Lohan hasn’t been in London too long, but the actress is said to have already made herself a model enemy in Kate Moss. According...

Lohan's London: After Streaking In Selfridges, Is Lindsay Feuding With Kate Moss?

Another week, another celebrity fight. According to several sources, the latest celeb feud is between Lindsay Lohan and Kate Moss over – can you guess...

Celebrity Break-Ins And Crazed Fans: When Fans Break Into Celebrity Homes

Oscar-winning Hollywood actress Sandra Bullock has just recently discovered how far some fans will go to come into contact with their idols as a man...

One Direction Take Note: How Celebrities Survived And Thrived After Their Drugs Scandals

So the clean-cut guys of One Direction (two of them, anyway) have been caught on video smoking weed. It’s not entirely surprising, especially to anyone...

Advertisement

Comments

Kate Moss Newsletter

Subscribe to this news alert service to receive news and reviews on Kate Moss

Unsubscribe | Unsubscribe All