Kate Moss - Kate Moss Becomes Face Of Rag & Bone

Kate Moss has become the face of Rag & Bone.

The supermodel appears in the first ever advertising campaign for the clothing company and is seen wearing pieces from the autumn/winter 2012 collection in the new images.

The campaign was shot by fashion photographer Craig McDean in Kentish Town, north west London, and the concept behind the shoot ''was to create stripped-back images featuring Moss caught in a moment''.

David Neville and Marcus Wainwright, founders of the brand, told WWD: ''It wasn't in a studio; it was just them on a derelict London street - Kate with minimal make-up, and Craig with a handheld camera and natural light.

''Although we are essentially a New York brand, our English roots have always influenced our aesthetic, and casting Kate was another nod to our heritage.''

The label is to open its first store in the UK and in celebration of their arrival, the label will present their spring/summer 2013 collection to buyers and select members of the press in their new store during September's London Fashion Week. They will also show on schedule at New York Fashion Week as usual.


Contactmusic

Tags: Kate Moss - Celebration - The Roots - London Fashion Week - New York Fashion Week


Advertisement

Editors Recommendations

Kiefer Sutherland Issues Professional Response To Freddie Prinze Jr.'s "Unprofessional" Criticism

The 47 year-old actor only had fond memories of working with Prinze Jr...

Kiefer Sutherland Issues Professional Response To Freddie Prinze Jr.'s

Jessie J's New Single "Bang Bang" Is A Summer Playlist Staple

Ariana Grande is checking off rap babes to collaborate with one by one...

Jessie J's New Single

Reason #23435 To Like Chris Pratt - "Guardians Of The Galaxy" Star Connects With Fans At Charity Screening

Chris Pratt may just be the best human – in Hollywood, anyway. The Guardians...

Reason #23435 To Like Chris Pratt -

Zayn Malik told to kill himself after controversial tweet

One Direction’s Zayn Malik has attracted enormous criticism on Twitter after simply...

Zayn Malik told to kill himself after controversial tweet

La Toya Jackson - Feels Like Love

La Toya Jackson is re-booting her showbiz career with a brand new music video for latest single...

La Toya Jackson - Feels Like Love Video
Advertisement

Quentin Tarantino Confirms That 'The Hateful Eight' Will Be Made For Big-Screen

Quentin Tarantino seems to have had a change of heart against the individuals...

 Quentin Tarantino Confirms That 'The Hateful Eight' Will Be Made For Big-Screen

Allegations of sexual harassment at Comic-Con

A group of young women from Philadelphia that founded a website titled...

Allegations of sexual harassment at Comic-Con

Ashton Kutcher And Mila Kunis Are Set To Tie The Knot Next Year

Excited fans first heard the news that former 'That 70's Show' co-stars...

Ashton Kutcher And Mila Kunis Are Set To Tie The Knot Next Year


More recommendations

Advertisement

Comments

Kate Moss Newsletter

Subscribe to this news alert service to receive news and reviews on Kate Moss

Unsubscribe | Unsubscribe All