Kate Bosworth only wears the clothes of designers who she thinks are nice people.
While the American actress knows how important the look of the clothes she wears is, she only wants to work with people who have good manners to go with it.
She said: "I've always seen fashion as embracing the individual, although yes, I understand that there are parts of the industry that aren't so welcoming.
"But I look at the Proenza Schouler boys - they're so kind and they make such brilliant designs. The Rodarte sisters, too. It may be idealistic, but I like to think that goodness rises to the top."
Kate - who runs ecommerce website JewelMint - also dismisses the idea she is a novice in the fashion industry as she spent her younger days shadowing her father, who worked at Italian fashion house Ermenegildo Zegna and at designer Talbots.
She added to BlackBook magazine: "My first 'Bring Your Daughter to Work Day' was spent understanding the difference in quality and texture between various fabrics. I've had an appreciation for good workmanship from a young age."
Kate admits she and stylist Cher Coulter - whom she started JewelMint with - were "guinea pigs" for the business model, run by parent company BeachMint, but was confident because the company allowed them both to work with quality pieces.
She added: "I feel like we're just starting to get a really good hold on this experience.
"I had no interest in signing a contract that would force me to curate pieces I found horrendous."
JewelMint is a subscription-based e-commerce site that curates earrings, rings, necklaces and bracelets for shoppers based on their personal preferences, decided by them taking a style quiz.