Karl Lagerfeld Pulls Out Of Pfw

Karl Lagerfeld has pulled out of Paris Fashion Week - to concentrate on a new collection instead.

The flamboyant designer - who creates ranges for luxury labels Fendi and Chanel - had been due to appear at the prestigious event on October 3 but his now cancelled the showcase so he can focus on his ready-to-wear range Masstige, which includes affordable clothing for women, but will have some pieces for men as well.

Based on the idea of "mass elitism", the collection will be sold online when it launches for the autumn/winter 2011 season.

He told fashion bible WWD: "I wanted this for a long time. I prefer to work in another way. I can't compete with Chanel. I don't want to be the poor child of myself. This has been my vision for years.

"It will be something affordable for lots of people."

Christian Stahl, a New York-based partner in Apax Partners, owner of Karl Lagerfeld SAS, supported his decision, saying: "We think there is great potential with this positioning, so we are very supportive and very excited. He is such a global personality; this is going to be a global approach."

It also revealed negotiations are under way "for the distribution and production of the designer's new vision".

Earlier this year, Lagerfeld admitted he was desperate to venture into the mass market again to recreate the success of his collaboration with high street store H&M in 2004.

He said: "My dream is to turn the whole house of Lagerfeld into this kind of mass business, because I am at the peak of luxury with Chanel and Fendi. Being at both ends of the market is the height of luxury."


Tags: Karl Lagerfeld - CHANEL - Women


More Karl Lagerfeld

Behind-The-Scenes Of Kristen Stewart's Chanel Campaign

Hold up...is that a smile we see from Kristen Stewart in the new behind-the-scenes video of her Chanel campaign shoot? Well, sort of. She must...

The Kult of Karl Lagerfeld: The Ways of Chanel's Iconic Designer

So Karl Lagerfeld has opened his first London store, launched a fragrance line and brought us a emoji app all in a matter of days....

Keira Knightley's Wedding Dress Strikes Again! [Pictures]

Keira Knightley’s wedding dress is the gift that keeps on giving – a gift to herself, mostly. Knightley rocked the frock (or at least something...

Cara Delevingne Stars In Karl Lagerfeld "Horror" Film & Explains Why Social Media Is An Issue

Model Cara Delevingne may have not made it on to the Fifty Shades of Grey cast but she has marked another step into acting in...


She Should Coco: Keira Knightley To Star In Karl Lagerfeld's Coco Chanel Movie

Keira Knightley is among a host of stars due to star in a short film about the iconic fashion designer Coco Chanel. The movie, is...

Karl Lagerfeld and Keira Knightley Will Team Up To Honor Coco's 100th Anniversary

Keira Knightley will be joining the likes of Shirley MacLaine, Audrey Tautou and Anna Mouglalis in a right of passage of sorts – portraying the...

Karl Lagerfeld, Keira Knightley and Chloe Moretz Celebrate Chanel's 'Little Black Jacket' in London

Any event of Chanel's will always be full of the world's best dressed and most beautiful people. As such, Keira Knightley was a prerequisite to...

Will Karl Lagerfeld Design Keira Knightley's Wedding Dress

Keira Knightley hit the town in support of fashion powerhouse and personal friend Karl Lagerfeld as he unveiled Chanel's The Little Black Jacket exhibition in...



Karl Lagerfeld Newsletter

Subscribe to this news alert service to receive news and reviews on Karl Lagerfeld

Unsubscribe | Unsubscribe All