Kim Kardashian - Kardashian Sisters Launch Modelling Contest

The reality TV star has created a fashion collection, called Kardashian Kurves, with her siblings Kourtney and Khloe and they are urging fans to enter a competition for a chance to be the face of the brand.

Entrants are invited to submit a full-length photo of themselves wearing their favourite denims for a chance to star in the advertising campaign.

A post on Khloe's website reads, "Hi my loves! I just wanted to fill you in on a really exciting contest my sisters and I are hosting. We've teamed up with Celebuzz to offer you dolls the chance to model and be part of our Kardashian Kurves' ad campaign. Kardashian Kurves is our new plus-sized denim line for (U.S. store) Sears and it's a venture we're really thrilled about!"