Justin Bieber To Unveil Perfume26 October 2010
Justin Bieber has teamed up with Etoile Nation Beauty to launch his own fragrance called My World.
Justin Bieber To Unveil Perfume
Justin Bieber is launching his own fragrance.
The 'Baby' hitmaker - who recently revealed plans to sell his own line of dolls and nail polish - is teaming up with Etoile Nation Beauty to create wristbands and dog tags imbedded with a unisex fragrance and said he has been involved in choosing the new scent.
He told WWD: "They actually brought me a bunch of stuff to smell today. One of them smelled too young, too fruity. One was really good."
The new perfume will be priced at $10 and is described as having "a combination of top notes of bergamot, lychee and pomegranate, a heart of cedar glimmers and a dry down of musk."
Etoile Nation Beauty president Michael Ferrara said: "This Justin Bieber juggernaut is never going to end Justin is a total grassroots phenomenon."
Michael thinks the My World collection - which will feature four different designs including Icon, Energy, Tour and Web - will be successful because fans will be able to "to stack, mix and match, trade and take the scent on The Go".
Justin recently admitted his favourite perfume is the scent released by fellow pop star Britney Spears, saying: "I actually like the Britney Spears perfume on girls. It smells good."