Beyonce - Just Like Jacko: Beyonce Inks $50 Million Pepsi Deal

Subscribe Beyonce Knowles

Beyoncé is following in the footsteps of pop superstar Michael Jackson by inking a deal with Pepsi.

New York Times have reported that Beyonce will earn $50 million in the lucrative marketing deal and judging by the accompanying photograph, they’ve also kindly given her a trolley full of their big popular brand of fizzy pop, too. It’s unclear whether she gets to keep the trolley.

We just hope for Beyoncé’s sake that Pepsi have learned from their mistakes and won’t be asking the ‘Crazy In Love’ singer to go crazy with fire. After all, that’s what they did with Jacko and he ended up singeing a massive chunk of his hair off, whilst he was filming a commercial for them. According to the report, the promotional venture between Pepsi and Beyoncé is planned to work both ways – she’ll be appearing in their ad campaigns and the beverage giant will also invest in her independent artistic ventures.

In a statement to New York Times, Beyoncé said “Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.” The launch of the campaign is expected to coincide with the launch of the singer’s next album, which is expected to be released some time in 2013. In the meantime, keep an eye out in shops for a limited edition version of the Pepsi can with her image on.


Tags: Beyonce Knowles

Subscribe Beyonce Knowles

More Beyonce Knowles

Beyoncé - 7/11 Video

Beyonce dances in her pants in the video for her current single '7/11'! The track features on her 2013 multi-Platinum self-titled visual album, which hit...

Beyonce Unveils Awesome Low-Key Video For '7/11'

Beyoncé, the queen of surprises releases, has done it again, unexpectedly dropping the video for new track ‘7/11’ on Friday night (November 21st). The track...

Solange Knowles Weds Her Long-Term Love

Superstar soul singer, Solange Knowles, 28, married her fiancé of five years, video director Alan Ferguson, 51, in New Orleans on Sunday, November 16. Close...

Solange Knowles Married Alan Ferguson In New Orleans And It Was Cheesy And Awesome

Love is in the air for Solange Knowles and Alan Ferguson, who just tied the knot this weekend in front of about a hundred of...


Beyonce Revealed As Highest Earning Female Music Star

For the second year in a row, Beyonce has been unveiled as the highest-earning female in the music industry, according to the annual Forbes list....

Beyonce Announces 'New' Album! Well, Sort Of

We knew something was coming our way from camp Beyonce soon and we right, as Queen Bey has officially announced the release of the Beyonce...

The Stars Do Halloween: From Katy Perry To Beyonce and Kim Kardashian Our Favourite Celeb Costumes

If there’s one thing better than dressing up for Halloween, its looking at everyone else's amazing costumes. But in Hollywood, with unlimited funds and stylists...

Beyoncé Collaborates With Topshop For A New Athletic Clothing Line

As Topshop, and its owner Sir Philip Green, try to become immersed in the U.S. market, the high-street store has announced a huge business partnership...



Beyonce Knowles Newsletter

Subscribe to this news alert service to receive news and reviews on Beyonce Knowles

Unsubscribe | Unsubscribe All