Mark Ronson - Josephine De La Baumne's Empowering Underwear15 August 2011
French model-and-actress Josephine De La Baumne finds Agent Provocateur ''empowering'' and makes her appreciate her figure.
Josephine De La Baumne's Empowering Underwear
Josephine De La Baumne finds Agent Provocateur "empowering".
The French model-and-actress - who is engaged to producer Mark Ronson - stripped off for an advertising campaign for the lingerie brand, and thinks being a part of the promotion gave her more of an appreciation for her figure.
She said: "I worked closely with Johan Renck, the director, so it felt like a collaboration.
"People say these brands objectify women, but I think Agent Provocateur is empowering. The clothes help you to carry your body with pride."
Josephine's wedding dress is to be created by Zac Posen, and she admitted she chose the designer for his ability to make anyone look glamorous.
She added to InStyle magazine: "Zac has a real respect for a woman's shape and his dresses are always beautifully fitted and cut. He manages to transform girls into glamorous women.
"French women have this nonchalant attitude in the way they dress. This makes it look like they haven't made an effort, but they definitely have, believe me, they just know how to hide it."