John Carter Settles For Third In Faltering Box Office Opening
With a reported budget of $250 million, Disney will have had high hopes for the opening weekend of its latest sci-fi adventure movie, John Carter. Despite the finances that have been poured into the movie, though, it's opening weekend at the box office for Taylor Kitsch's big-screen breakthrough has been disappointing, in comparison to other blockbusters of its ilk. Today (March 12, 2012), BBC News reports that the family friendly Dr Seuss adaptation The Lorax (in its second weekend) took around $39.1 million, whilst John Carter came in second, at $30.6 million.
Globally, the total box office receipts for the film are estimated to have totalled up to around $101.2 million, suggesting that it could well still break even, over the course of its cinema stay. The results are still disappointing, though, with movie theatre attendance generally on the rise since the start of 2012. Big budget action blockbusters can often break the $1 billion ceiling, though this looks unlikely for John Carter. The film is an adaptation of Edgar Rice Burroughs' sci-fi novels and marks transition from animation to live action filming for its director Andrew Stanton, who has previously worked on Pixar's hits Wall-E and Finding Nemo.
Disney's head of distribution, Dave Hollis, has commented on the movie's disappointing opening weekend, saying ""We would have hoped for more considering the larger economics of the film," but added that Disney was "encouraged with how it's been received by audiences that have seen it and hope to see that generate positive word of mouth for the balance of the run."