The trailer for the, um, much anticipated Steve Jobs biopic Jobs (formerly titled jOBS, thank goodness somebody objected to that) hit the internet today. The film debuted at this year’s Sundance film festival and rumors that the production was struggling to find a distributor prompted speculation over whether it was going to be released at all. Lo and behold, it is getting released, as the trailer, in all its overly sentimental glory announces.
It opens with Steve Jobs, played by Ashton Kutcher, as a bright-eyed and bushy-tailed college student… until he drops out that is. From there he goes on to create Apple, along with friend and co-conspirator Steve Wozniak (Josh Gad). The trailer also features a tense scene with Jobs’ firing from Apple, as well as his subsequent return in dramatic fashion, while, we kid you not, Macklemore’s “Can’t Hold Us” plays in the background.
There’s one thing the trailer makes abundantly clear – exactly how much the team behind Jobs is trying to recreate the style and success of The Social Network. Unfortunately, for some intangible reason, the trailer falls flat – maybe because Ashton Kutcher never really feels like Steve Jobs, but more like Ashton Kutcher with circular glasses. Then again, it is just the trailer, so maybe director Joshaua Michael Stern (Swing Vote) and writer Matt Whiteley, for whom this is a big screen debut, still have something up their sleeve. The movie has been set up with a new release date - August 16.
Ashton Kutcher is Steve Jobs, almost.
The trailer makes Gad's character seem more sidekick than partner.