Joanna Lumley - Joanna Lumley Launches Landfill Campaign
Veteran actress Joanna Lumley is aiming to reduce the U.K.'s reliance on landfill sites and do her bit for charity at the same time by backing a clothing campaign.
The Absolutely Fabulous star is urging fans to support the cause by donating their old or unwanted garments to British store chain Marks & Spencer.
Staff at the company will then either reuse the items or hand them to stores owned by the Oxfam charity, in a scheme designed to raise money and simultaneously slash the level of landfill use.
Lumley tells U.K. morning show Daybreak, "I think it's fantastic because I have to say I was completely shattered when I heard that 70 per cent of our clothes go to landfill. It's complete madness... So M&S have brightly, and brilliantly, thought up this idea of having a box in the store, and anything you put in there will go to Oxfam. It's called 'shwapping'."