Jimmy Choo - Jimmy Choo opening menswear flagship store

Jimmy Choo will launch a new menswear flagship store in London next year.

The British footwear brand has signed a lease on a 1,200-square-foot space on Dover Street in the UK capital and can't wait to get into the store.

Pierre Denis, CEO of the luxury label, said: ''We are thrilled to be opening a new men's standalone store in Mayfair, the spiritual home of the Jimmy Choo man. Dover Street is fast becoming a shopping destination for luxury fashion and cutting-edge designers. The store is an exciting next step in the growth of Jimmy Choo Men.''

The new store will span two floors and house men's shoes and accessories - including bags, belts, scarves and small leather goods - replacing the existing menswear store in Burlington Arcade.

Earlier this year, Jimmy Choo launched its new website, Stylemakers, an interactive site featuring a photo gallery of street style images.

Members of the public are invited to upload a picture of themselves wearing a Jimmy Choo creation - shoes or bag - and share the image at www.choo247.com.

The website is categorised according to location - with sections including London, England, New York, America, Shanghai, China and Sao Paolo in Brazil - and each city has a different ambassador.


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Tags: Jimmy Choo


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