Jessica Simpson - Jessica Simpson: 'My Weight Is Good For Branding'

Jessica Simpson is happy with her famous curvy figure because "putting on extra pounds" has been great for her brand.
The singer-turned-designer has built a booming $1 billion fashion empire, complete with various clothing, shoe and beauty lines and Simpson credits her mega success to her own fan-friendly image - because shoppers are drawn to stars with a healthy body.
Simpson, who has confirmed she is pregnant with her first child, has faced criticism and media taunts over the years for her fuller figure, but she has learned that her look has given her an edge among shoppers.
She tells Lucky magazine, "I got so much scrutiny for putting on extra pounds, but I think that the decision not to make myself anorexic was actually great for branding. Because when you’re really, really skinny, not everybody can relate to you.
"I like the way I look... Everybody fluctuates, but I’m open about my weight and I’m still confident."


Contactmusic

Tags: Jessica Simpson

Advertisement

More Jessica Simpson

At 34, Jessica Simpson Is Living Her Best Life

Happy birthday to Jessica Simpson, who is 34 this week! The 30s look good on her, though, and Simpson made sure to show off her...

Jessica Simpson Marries Eric Johnson & Makes $300K Selling Wedding Photos

People magazine has bought Jessica Simpson's wedding pictures for $300,000, according to reports in a US newspaper. Simpson had joined the likes of Kim Kardashian...

Jessica Simpson And Eric Johnson Get Choked Up Over Wedding Vows, Have Cutest Awkward Moment

Jessica Simpson’s wedding may have been a glamorous, star-studded event, but there’s always room for a little public embarrassment, as we all know from experience....

Jessica Simpson Marries Former NFL Star Eric Johnson In Big Santa Barbara Bash

Jessica Simpson is doing the newlywed thing again. This time, the lucky man is NFL player Eric Johnson. He and Simpson tied the knot on...

Advertisement

Jessica Simpson And Eric Johnson Are "Overwhelmed With Complete Happiness" After Tying The Knot

Jessica Simpson has tied the knot for a second time.The 33 year-old singer walked down the aisle with former NFL player Eric Johnson at San...

Jessica Simpson Weds Former NFL Player Eric Johnson In Southern California Ceremony

Jessica Simpson and her partner of four years, former NFL player Eric Johnson are now a married couple, after tying the knot yesterday, (July 5th).The...

Jessica Simpson Weds Eric Johnson In Family Filled California Ceremony

Jessica Simpson has married Eric Johnson, her partner of four years and father of her two children. The couple tied the knot on Saturday (5th...

Jessica Simpson's Sexy Strategy To Hide From The Paparazzi

When you have been in the limelight as long as Jessica Simpson has, you learn a trick of two.The 33 year-old star took to Instagram...

Advertisement

Comments

Jessica Simpson Newsletter

Subscribe to this news alert service to receive news and reviews on Jessica Simpson

Unsubscribe | Unsubscribe All