Jessica Alba - Jessica Alba Wins Weight-loss Legal Battle
Jessica Alba has been triumphant in a legal battle against a weight-loss brand who used her name and likeness without her permission.
Jessica Alba has been triumphant in a legal battle against a weight-loss brand.
The Belly Bandit company, which used her name to sell products without her permission, have settled a lawsuit she filed in October last year.
The business used Jessica's name and image to promote its post-pregnancy slimming products on their website.
Jessica claimed she never gave Belly Bandit permission to pose as if she had given them recommendations for shedding fat.
The statement online read: ''Jessica Alba's #2 secret for a fast post pregnancy slim down!''
Sources told website TMZ.com that the company handed over an acceptable amount of cash and agreed to stop using Jessica as a marketing tool and the case has been dismissed.
In the lawsuit, Jessica said that the business has ''prominently featured and posted a photograph of Alba, and listed her name under the 'Celebrity Testimonials' section of their Website.''
Jessica was suing for more than a million dollars in damages. She also wanted a percentage of the money that Belly Bandit made as a result of using her name in their campaign.