Jeremy Piven is to co-host the Social Star Awards with Jessica Alba.
The 47-year-old actor and the 'Machete' star will helm the inaugural ceremony at Marina Bay Sands in Singapore, which will recognize the most popular celebrities in social media. Karen Mosley, Executive Director of Entertainment at Marina Bay Sands, said: ''The Social Star Awards will redefine awards shows as we know. The night is set to dazzle crowds in person and online as Jessica Alba and Jeremy Piven take us through the evolution of social media deeming it to be a powerful influencer in today's day and age.''
Nominees include Justin Bieber, Katy Perry, PSY and Rihanna who are all up for Most Popular Music Solo Artist, while Jackie Chan, Justin Timberlake, Selena Gomez and Will Smith will battle it out in the Most Popular Actor category.
The biggest award of the night is The Almighty prize which will be presented to the most popular person in social media.
Performances at the ceremony will come from Aerosmith, Cee Lo Green, PSY and Carly Rae Jepsen among others.
The Social Star Awards take place on May 23 and will be live streamed on YouTube.
Social Star Awards full list of nominees:
MOST POPULAR MUSIC SOLO ARTIST:
MOST POPULAR MUSIC GROUP:
MOST POPULAR FILM:
MOST POPULAR TV SHOW:
'Ellen DeGeneres Show'
'X Factor (Global)'
MOST POPULAR SOCIAL SHOW:
MOST POPULAR ACTOR:
MOST POPULAR SPORTS TEAM:
MOST POPULAR SPORTS PERSON:
MOST POPULAR GAME:
'Candy Crush Saga'
'League of Legends'
'Texas Hold'em Poker'
MOST POPULAR BRAND:
Announced on the night