Jennifer Lopez - Jennifer Lopez's Fashion Line To Go Ahead19 July 2011
Jennifer Lopez and Marc Anthony's new fashion range for Kohl's will go ahead as two separate collections following their split.
Jennifer Lopez's Fashion Line To Go Ahead
The couple - who announced their separation last week - have signed a deal to create a clothing and accessories line for Kohl's with Tommy Hilfiger which will launch in September and although their designs were set to be a collaborative effort, Jennifer will now work on the women's collection while Marc will work on the menswear.
A spokesperson told WWD: "The Jennifer Lopez and Marc Anthony brands have always been positioned as two separate, distinctive collections that offer high-quality contemporary style for men and women, and we look forward to a successful September launch."
Rick Darling, of LF USA, which sub-licenses the singers' brands to Kohl's, added: "We have two separate agreements with Jennifer and Marc and always intended to have separate lines. [Their split] doesn't impact the agreements in any way."
Although Jennifer's first fashion collaboration Sweetface with Tommy's brother Andy Hilfiger was a failure, he believes this will be a success because the singer has more control.
Tommy said: "The difference this time around is that Jennifer is fully engaged with a company that is professionally staffed to really develop anything she wants, from towels to knee-high Suede boots. Literally, her wish is their command."