Jennifer Lopez - Jennifer Lopez Buys Minority Stake In Tv Network12 September 2012
Jennifer Lopez Buys Minority Stake In Tv Network
Lopez, whose parents are both Puerto Rican, has funnelled some of her own cash into NuvoTV, which caters to English-speaking viewers with a Hispanic background.
She tells trade publication Variety, "When I sat down with the powers-that-be at NuvoTV, I saw it as a no-brainer. I'm an English-speaking Latina myself. I want to take NuvoTV to the next level."
As part of the new venture, the On The Floor hitmaker will play a creative role and help TV bosses develop marketing strategies and new programming ideas for music and dance shows.
The channel has already landed a big Lopez coup - it will air a behind-the-scenes special on its newest executive's recent tour with Enrique Iglesias next year (13).
It's not the only big business deal Lopez has been involved in in recent years - she and her former husband Marc Anthony are part-owners of the Miami Dolphins American football franchise.
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