Jay Z's Magna Carta Holy Grail - Samsung Spend Big For Marketing First
His new album will be heard by millions today.
Jay-Z’s new album, Magna Carta Holy Grail has come a long way in a short time – for the public anyway, as one minute it was announced, the next it’s hitting 1 million Samsung users today (Wednesday, June 2nd).
Jay Z sits next to a tired man at the Lakers
The partnership between the self-appointed CEO of hip-hop and the electronic giants Samsung represents the biggest, and possibly the most innovative marketing ploy for an album. They spent $5 million purchasing one million copies of Magna Carta Holy Grail, so Samsung Galaxy users could listen to it a day before release. And Weiner, CEO of the ad agency WDCW, reckons Samsung laid out another $15m for the campaign as a whole.
"I think if you said five years ago that Samsung would be rivaling Apple and stealing market share and emerging as the most culturally connected and relevant brand of recent years," says Weiner, "people would have laughed at you."
Jay Z’s Black Album – the record supposed to spell an end to his rap career with his impending retirement – followed a similar route to Magna Carta… but on a slightly different scale. Nokia sold a special edition of one of its phones with the album already on it, but that was one phone, six weeks after the album dropped.
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The 'Magna Carta Holy Grail' tracklist is:
'Beach Is Better' '
F**kWithMeYouKnowIGotIt' (Feat. Rick Ross)
'Oceans' (Feat. Frank Ocean)
'Part II (On The Run)' (Feat. Beyonce)
'Nickles & Dimes'
'Holy Grail' (feat. Justin Timberlake)