"Not Cool": So, Jay-Z's 'Pioneering' Samsung Deal Wasn't That Great
Some Samsung users had trouble downloading Jay-Z's 'Magna Carta Holy Grail'
Jay-Z has branded Samsung's technical glitches "not cool" after smartphone users were unable to download the rapper's new album Magna Carta Holy Grail when it dropped on July 4, 2013. "I can't even imagine waiting for Rakim's album at 12 o'clock and I couldn't get it and I downloaded and did everything right," Jay-Z told Power 105 The Breakfast Club on Wednesday, referencing his 1980s idol.
In what was described as a pioneering deal bringing together music and technology, Jay-Z sold one million albums to Samsung for $5 a pop, allowing those who owned a Galaxy smartphone to download the album before its general release. However, the move backfired when many had trouble accessing the record.
"It's not a great problem because you want the fan to get that experience." Jay-Z told Power 105. "The people that waited and downloaded it you want them to have that experience right away. That was the thing that was disheartening to me."
Nevertheless, Hova maintained that the instant distribution model was the future of the music business though that changes clearly needed to be made, "The next person now knows how to go into it better, which is cool and that's my job. I took the hit for that," he added.
The Artwork For Jay-Z's Magna Carta Holy Grail
As well as the technical glitches, many of Magna Carta's sales will not be recognized by Billboard, given Samsung effectively gave away the album to its users. However, the debut week sales forecasts suggest the album could sell a further 450,000 copies by the end of the tracking week, easily giving Jay-Z his thirteenth No.1 on the Billboard 200 chart.
Jay-Z At The Great Gatsby Premiere in New York