James Bond Skyfall Set To Light Up The U.S Box Office08 November 2012
James Bond Skyfall Set To Light Up The U.S Box Office
After great commercial and critical success in the U.K, the 23rd instalment of James Bond, Skyfall, is set to take the U.S Box Office by storm, passing the impressive hauls raked in by former Bond films, The Los Angeles Reports.
According to industry experts and those who have seen pre-release audience surveys, the iconic spy franchise, which this year stars Javier Bardem pitting his wits as the Villain against now three-time Bond, Daniel Craig, could glean over $70m, to add to an impressive take worldwide. The film has already grossed $320 million overseas in 12 days of release, which includes a successful reception from Bond's native U.K audience. With figures like these, and considering Quantum of Solace - the last time Craig donned the famous tux - managed $67.5m, the outlook is good for Skyfall. In addition to a strong marketing campaign stateside, the film's strong set of reviews, and a formidable 98% on aggregator site Rotten Tomatoes, have turned critics towards predicting an incredibly strong U.S audience.
Bond's run has been remarkable in the U.S, which is strange considering how much of a British institution it is. Every one of the 22 movies has grossed better than the last, which is a staggering achievement for a franchise with so many entries. It's testament to the strength of the 007 name that it still outdoes itself every year, but perhaps Bond will have to adapt to continue to perform. And rumours of Idris Elba as the next super spy, and the first black one, suggest it's moving in that direction. James Bond's Skyfall is out tomorrow, Nov 9th.