Jk Rowling - J.K. Rowling Seeks Fortune Beyond Harry Potter

J.K. Rowling's new book The Casual Vacancy draws near, and the Harry Potter author will be hoping to build on her magical success with a more adult brand of literature.

Speaking to USA today, in her first and only interview prior to her much anticipated new release; Rowling said, "I don't think everyone will like the book. But I'm proud of this book. I like this book. It is what it's meant to be. As an author, you really can't say more than that. I don't mean this arrogantly, but if people don't like it, well, that's how it should be, isn't it? That's art. It's all subjective. And I can live with that." Rowling - nearly singlehandedly - created one of the biggest franchises on the globe, with the Harry Potter name being known worldwide. Seven books, eight films and myriad of merchandising made Rowling one of the richest women in the world, which gives her an air of confidence. "Of course this might change tomorrow, but I thought I would feel more nervous because it's been five years -- and this is a very different kind of book -- but actually I feel quite excited," she explained.

Early indications suggest that The Casual Vacancy will be a smash hit, as it's topped pre-order charts for literary mercantile giants Amazon and Waterstones, making it a shoe-in for stocking fillers around the world. The book will be published worldwide in the English language in hardback, ebook, unabridged audio download and on CD on Thursday 27th September 2012.