Iron Man 3 Sets Opening Imax Records Overseas
Of the $198.4 million that Iron Man 3 raked in during its overseas opening, $7.1 million came from 113 IMAX theaters, IMAX said on Monday. That broke down to around $63,000 per IMAX screen and was ahead of last year's the Avengers, which also featured Robert Downey Jr. in the Iron Man role. The film is due to open on Wednesday in China and on Friday in North America. The performance of Marvel Entertainment properties in IMAX has been nothing short of sensational and Iron Man 3 has just raised the bar another notch, said Greg Foster, chairman and president of IMAX Entertainment. We congratulate Marvel and filmmaker Shane Black for creating yet another film that so clearly resonates with IMAX audiences around the world.