Iron Maiden - Iron Maiden's Beer Label Finally Approved In Sweden

Iron Maiden's own brand of beer will finally hit stores in Sweden in June (13) after the rockers modified the product's label to abide by the country's strict alcohol codes.

Sales of the group's new Trooper ale were halted in government-owned liquor stores Systembolaget earlier this month (May13) due to the war-related imagery on its label, which featured a picture of Iron Maiden's skeletal mascot Eddie the Head brandishing a large weapon.

The band went back to the drawing board to come up with a more suitable design, and now the image has been approved by officials.

A statement from U.K. brewer Robinsons reads, "Due to local Swedish government alcohol and marketing laws, which do not allow elements of war, weapons or aggression to be featured on alcoholic product, we were unable to sell Trooper beer to our fans in Sweden unless we modified the label artwork (sic).

"We amended the label by simply focusing purely on Eddie's face and are now very pleased to advise that the new label, currently exclusive to Sweden, has now been approved... Trooper will be also listed at restaurants and pubs all over Sweden."

The heavy metal stars' beer, named after their hit 1983 song The Trooper, has proven popular around the world - Robinsons recently stepped up production to six days a week to meet demand from more than 150 countries.


Contactmusic

Tags: Iron Maiden


Advertisement

Editors Recommendations

Why ‘The House of Magic’ Is The Movie To Go See This Weekend

If you’re looking for a cinematic treat for all the family this weekend, then...

Why ‘The House of Magic’ Is The Movie To Go See This Weekend

Here Comes Guardians of The Galaxy, A Huge Weekend in Store?

‘Guardians of The Galaxy’ hits cinemas next weekend with Marvel...

Here Comes Guardians of The Galaxy, A Huge Weekend in Store?

Bastille - Flaws [Live]

Bastille perform their 2012 single 'Flaws' live at The Troubadour in London to an enthusiastic crowd. The...

Bastille - Flaws [Live] Video

Colbie Caillat - Try Single Review

Colbie Caillat isn't known for producing 'trendy' pop songs of any kind, but she certainly always maintains...

Colbie Caillat - Try Single Review

'The Purge: Anarchy' Launches Another Grisly Franchise

Last year's sleeper hit The Purge was an unusually intelligent thriller starring Ethan Hawke as...

'The Purge: Anarchy' Launches Another Grisly Franchise

Nightcrawler Trailer

Lou Bloom is a hard-working budding journalist whose deep obsession with his career has rendered him...

Nightcrawler Trailer
Advertisement

'Joe' Is A Reminder That Nicolas Cage is a Great Actor

There are all kinds of theories about Nicolas Cage's acting style, usually centred on whether...

'Joe' Is A Reminder That Nicolas Cage is a Great Actor

Blunt, Mirren or Winslet? Who Will Win Best Actress Oscar 2015?

The biggest night in the film award circuit is still seven months away. But...

Blunt, Mirren or Winslet? Who Will Win Best Actress Oscar 2015?

Legendary Rocker Tom Petty Returns With New Album 'Hypnotic Eyes'

American rock legend Tom Petty reunites with backing band The Heartbreakers...

Legendary Rocker Tom Petty Returns With New Album 'Hypnotic Eyes'


More recommendations

Advertisement

Comments

Iron Maiden Newsletter

Subscribe to this news alert service to receive news and reviews on Iron Maiden

Unsubscribe | Unsubscribe All