'Iron Maiden Beer' Announced By Bruce Dickinson13 March 2013
Metallers to bring out their own ale
'Iron Maiden Beer' Announced By Bruce Dickinson
Rocking out, flying airplanes and now making beer, there’s nothing Bruce Dickinson and the Iron Maiden guys can’t do. The seminal British metallers revealed plans to launch their own ‘Trooper’ beer yesterday (March 12, 2013), teaming up with the Robinson’s brewery in Stockport, north west England to cultivate the flavours of their new drink.
In a press release posted on the Iron Maiden website, the group’s head honcho Dickinson commented "This collaboration - between two huge British success stories - makes for an ideal and natural match; Bruce Dickinson loves his real ale, and Robinsons Brewery is one of Britain’s most established and respected independent family-owned brewers." Continuing it added "I'm a lifelong fan of traditional English ale; I thought I'd died and gone to heaven when we were asked to create our own beer. I have to say that I was very nervous: Robinsons are the only people I have had to audition for in 30 years. Their magic has been to create the alchemical wedding of flavour and texture that is Trooper. I love it."
Get ready for Iron Maiden's Trooper beer
For Robinson’s part, they said "Trooper is a premium British ale with true depth of character and flavor. For more than thirty years, the unmistakable icon of Eddie, the band’s instantly-recognizable mascot, has adorned every album cover, T-shirt and poster - so it is fitting that Eddie will now adorn the cask pump clip and take centre stage on the bottle label of Trooper.”