The International Olympics Committee has gone to great lengths to make certain that the brands of companies who are not official sponsors of the Games are not seen in TV or other media coverage, the website TechDirt reported Monday. It noted that not only are people who wear clothing with the logos of non-sponsors being barred from the stands, but that even the brand names of other companies are being covered throughout the Olympics venues so that it doesn't appear that they are being given a free ride. The trademark of American Standard on the faucets around the stadium, for example, have been taped over as well as the logo on the headsets made by Taiden Industrial used in a conference room. Even the sign atop an InterContinental hotel next to the press center has been covered with a cloth because InterContinental Hotels is not a sponsor.